Direct Mail Marketing
A sample of my direct mail design and development, including product catalog, oversized and standard postcards, and dual promotion rack cards. Experience in mailing database development and segmentation.
Pay Per Click and Search Engine Marketing
Sole development and management of $50,000+ per month Pay Per Click campaigns in all top search engines, including YAHOO, Google, MSN and more.
eNewsletter and Survey Management
Conception, creation, and management of eNewsletter, email marketing, and customer survey campaign for US Healthcare Services. Reaching 20,000 opt-in email addresses, we were able to significantly increase sales through an inexpensive, but effective, avenue.
US Healthcare Services - Business Identity
Logo, letterhead, and marketing materials conception and design for US Healthcare Services. Complete company rebranding experience from logo development through debuting and marketing the new brand.
Manor Respiratory Care - Marketing Materials
Complete marketing materials kit and folder for Manor Respiratory Care of Virginia, including full-size folder, flyer, postcard, Rolodex card, and patient follow-up card. Developed and disseminated during a complete company rebranding period.
Through The Viewfinder - Website
Website design and development for Through the Viewfinder, a personal photography portfolio website with integrated Flash web galleries and XML gallery addition features. Business identity branding and logo development included.
Bill My Health Insurance
Designed as a lead generation website, Bill My Health Insurance was designed and managed by me. Built to be informational as well as lead-driven, we included information for potential and current customers and utilized Adobe Acrobat’s interactive form development.
CPAPSupplyUSA.com
As the sole marketing and business development guru for CPAPSupplyUSA.com, a $10 million per year medical supplies eCommerce website, my experience runs a wide range through online and offline marketing, B2B sales, copywriting, graphic design, and much more.
Work Experience and Current Skills
Director of Marketing and Business Development - US Healthcare Services
As the sole marketing person for US Healthcare Services, a $10 million per year supplier of medical supplies, I managed online marketing ventures, traditional marketing, graphic design, eCommerce management, email campaigns, Pay Per Click, web development, and much, much more…
Sales and Marketing Manager - Virginia Association of REALTORS
Prior to my employment, the Virginia Association of REALTORS had never before had a non-dues revenue sales program. I was asked to develop, market, and sell a sponsorship, ad, and exhibitor sales program to businesses trying to reach the REALTOR community…
Web Development and Marketing Manager - CPAP Supply USA
As the Web Development and Marketing Manager for CPAP Supply USA, a start-up company built to sell medical supplies on the Web, I contributed to a 700% growth in sales over the course of two years spent. As a small business just getting our feet wet in the eCommerce world, we saw exponential growth in a small, niche, and as yet untapped market…
Sales Representative - CellularONE
As a top sales person for a small, locally-owned cellular company in Harrisonburg, VA, I managed a 1500+ line account, including sales and customer service functions. I achieved many sales awards for my performance and participated and nationally-recognized sales training programs…
A Little About Me
With experience in all forms of marketing, B2C and B2B sales, and business development, I find myself with the skill set and knowledge to take an organization to new levels. Currently, I specialize in cross-channel marketing, including Internet, search engine, direct mail and email marketing, and have a strong eCommerce background. I also have experience working in a purely sales or sales and marketing environment and enjoy client interaction on a daily basis. I am an excellent communicator with strong copywriting and design skills...
