Director of Marketing and Business Development - US Healthcare Services
As the sole marketing person for US Healthcare Services, a $10 million per year e-retailer of medical supplies, I managed online marketing ventures, traditional marketing, graphic design, eCommerce management, email campaigns, Pay Per Click, web development, and much, much more. As a top eCommerce store for CPAP and BiPAP machines, US Healthcare Services developed a strong reputation with patients, homecare companies, and medical manufacturers for excellence. To honor this reputation, we redesigned the website from the ground floor in April of 2008. During this time, we worked to provide not only products to our customers but also education and community opportunities for the new and experienced patient alike. While project-managing this complete website redesign, we focused on many important aspects of eCommerce and web design, including search engine optimization, keyword-rich web copy, industry best practice product merchandising techniques, rich media implementation, community and download integration, and website usability.
Also, during this time, I was asked to rebrand the company identity to reflect the overarching nature of our current program. Branching into new healthcare verticals required that we rebrand our image to show expertise in many areas of healthcare supplies. During this time I completed logo development, company-wide project planning and coordination, company mission statement and tagline development, and coordinated launch of rebranded company and new website.
My day to day responsibilities run the gamut based on what is needed in our small, but thriving, company. Some days, I may be occupied with our Pay Per Click campaigns, email marketing strategy, new product line, budgeting procedures, B2B sales programs, or managing vendors for our new conversion optimization campaign, to name just a few. My experience at US Healthcare Services has taught me to be able to wear many hats while also excelling within my main position - marketing and business development.
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A Little About Me
With experience in all forms of marketing, B2C and B2B sales, and business development, I find myself with the skill set and knowledge to take an organization to new levels. Currently, I specialize in cross-channel marketing, including Internet, search engine, direct mail and email marketing, and have a strong eCommerce background. I also have experience working in a purely sales or sales and marketing environment and enjoy client interaction on a daily basis. I am an excellent communicator with strong copywriting and design skills...
