eNewsletter and Survey Management
Email marketing is an inexpensive and efficient way to get customers attention, and we use it often at US Healthcare Services. Working with opt-in lists built from our website and from our checkout process, we are able to reach 20,000+ past customers quickly and with great results. As the sole marketing director at US Healthcare Services, I found myself managing the email marketing and eNewsletter sectors of our marketing strategy. I was directly responsible for the following:
- Creating and dissemination of the monthly eNewsletters, including copywriting, design, and promo development
- Solicitation of opt-in email addresses, including strategies to get new eNewsletter subscribers
- Email marketing vendor research, selection, and management
- Creation of customer satisfaction survey and management of said survey
- Measuring and tracking of sent emails to determine sucess rate of email, including the measuring of CTR, conversion rate, and ROI
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A Little About Me
With experience in all forms of marketing, B2C and B2B sales, and business development, I find myself with the skill set and knowledge to take an organization to new levels. Currently, I specialize in cross-channel marketing, including Internet, search engine, direct mail and email marketing, and have a strong eCommerce background. I also have experience working in a purely sales or sales and marketing environment and enjoy client interaction on a daily basis. I am an excellent communicator with strong copywriting and design skills...
