Pay Per Click and Search Engine Marketing
For two years, I managed in-house a $50,000 per month Pay Per Click sponsored search campaign in Google, MSN, and YAHOO, including the development of ad campaigns, keyword selection, automated and manual keyword bidding, ad creative creation and testing, and campaign optimization and testing techniques. Working within the campaigns and within the site itself (landing page and home page optimization), I was able to get great ROI across multiple campaigns and conversion rates well above industry standard.
During this time, I also managed product shopping feeds in Google Base, YAHOO Shopping, Shopping.com, Shopzilla, and Nextag. I pulled and manipulated our product feeds from a MS SQL database and used MS Excel to manipulate and export feeds in the proper format.
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A Little About Me
With experience in all forms of marketing, B2C and B2B sales, and business development, I find myself with the skill set and knowledge to take an organization to new levels. Currently, I specialize in cross-channel marketing, including Internet, search engine, direct mail and email marketing, and have a strong eCommerce background. I also have experience working in a purely sales or sales and marketing environment and enjoy client interaction on a daily basis. I am an excellent communicator with strong copywriting and design skills...
