Resume
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Kristen Perkins
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Experience |
Feb 2007 – Present US Healthcare Services Director of Marketing and Business Development § Design and execution of company-wide marketing and revenue enhancement plans based on a yearly fiscal calendar. § Development and execution of all website content, including marketing copy, product information, and patient instructions. § Company brand development and design for four branches – Manor Healthcare of Virginia, CPAP Supply USA, US Healthcare Services, and Asthma America. § Management of $50,000 per month Pay-Per-Click Internet advertising program. § Design, copywriting, layout, and marketing for retail website, CPAPSupplyUSA.com, a $10 million per year e-retailer. § Project manager for early 2008 website redesign and launch of new online retail store, AsthmaAmerica.com. § Managing of vendors for printing of catalogs, mailers, letterhead, and various other print pieces. § Design, copywriting, and development of multiple direct mail campaigns (delivered to more than 20,000 individuals nationwide). § Product research, training, photography, and copywriting for new retail medical products. § Project manager for 42-page 2007 CPAP product catalog. § Development and management of company blog, Community area, and news feed. § Manager of email marketing campaign reaching 20,000+ opt-in email addresses.
Feb 2006 – April 2007 Virginia Association of REALTORS® Sales and Marketing Manager § Design and implementation of VAR’s first in-house sponsorship and non-dues revenue enhancement program. § Department-wide, year-long marketing plan developed and executed. § Supervision of design materials to promote non-dues revenue programs. § Copywriting for all sales aids as well as development of direct mail campaigns. § Sole sponsorship and tradeshow salesperson for VAR ($60,000 in non-dues revenue sold in first fiscal year). § Management of tradeshow floor (60+ exhibitors) for 2006 VAR Convention. § Marketing of VAR programs to local area members by attending 10+ local association conventions. § Project planner, copywriter, and designer for the 2006 VAR Designation and Education Handbook – a member-orientated guide to increased career education. 2004-2006 CPAP Supply USA Web Development and Marketing Manager § Introduction into the home healthcare and CPAP therapy market through extensive training, education, and research. § Internet marketing, promotional marketing, and search engine optimization for a thriving e-commerce website, cpapsupplyusa.com. § Sales to home healthcare businesses across the nation and to individual patients. § Completion of website design and launch and accompanying search engine marketing campaign. § Creation of promotional literature for potential business sales leads and product catalogs for current customers. § Establishment of relationships with other home healthcare businesses to increase company sales. 2001-2004 CellularONE Sales Representative § Leading sales person in my division. § Maintained a strong sense of self-motivation and internal reward for my work. No direct supervision was required to meet and exceed goals. § Experience in Voyager billing systems, Equifax credit reporting, Point of Sale systems, customer service, customer retention, account management, and CDMA cell phone technology. § Managed 1500 line account for a total of 3 years, including completing maintenance calls, plan upgrades, obtaining sales referrals and cold-calling to potential new customers. |
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Education |
2001-2005 James Madison University Harrisonburg, VA Bachelor of Science degree in Psychology from James Madison University |
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Other Skills |
Design skills in in the areas of website layout, banner design, product photography and digital image manipulation, direct mailer design, and brand development. Copywriting skills in the areas of web content, newsletters, blogs, press releases, persuasive sales copy, and direct mail. Web development skills in the areas of Flash, JavaScript, CSS, and HTML. Extremely proficient in all of the following software: § Windows PC (Windows 99, 2000, XP, and XP Professional) and Mac operating platforms. § Microsoft Office Professional including Word, Access, Excel, PowerPoint, and Publisher. § Adobe Photoshop CS4 (and earlier versions) § Adobe Illustrator CS4 § Adobe InDesign CS4 § Quickbooks Financial Solutions |
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Interests |
My other interests include digital photography and manipulation, outdoor activities such as hiking and swimming, and web design and online portfolio creation. Please visit www.throughtheviewfinder.com/portfolio for my online portfolio. |
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References Available upon request
Writing Samples
Opening letter from the VAR Designation and Education Handbook:
“Virginia Association of REALTORS® Designation and Education Handbook
Get ready to jump-start your real estate career!
ABR, CRB, CRS, GRI, RLI, CCIM…
It’s a fact: Research shows that REALTORS® who hold a real estate education designation earn more money, on average, than other licensees. Pursuing a general or specialty designations is a sure-fire way to jump-start your real estate career and provide you the skill set you need to be a leader in your market.
With more than 20 designations available through the National Association of REALTORS® and NAR family organizations alone, and numerous others offered by franchise groups, proprietary schools, and other groups, there’s a designation – or two, or three – out there that fits your needs, your interests and your marketplace.
To assist you in identifying the right designation for you, your Virginia Association of REALTORS has developed this comprehensive handbook that catalogs all you’ll need to know about each of the most popular designations currently offered.
The VAR Designation and Education Handbook includes all the pertinent information about major designations, including criteria and any prerequisites for obtaining a designation, the organization that provides the designation, where to find class information, and the benefits it can have for your real estate career. Also, to save you time, we’ve included info on CE or PL credit, member dues, application fees, and appropriate contact information. Designed to be succinct, easy to read, and yet still informative, the VAR Designation and Education Handbook is the only comprehensive guide to advanced real estate education available in Virginia!
This handbook is assembled specifically for our members and strives to provide completely accurate and concise information. Due to potential changes within each designation, credential candidates should review and confirm all information with the designation provider.
So what are you waiting for? Read on to energize your real estate career!”
Letter to potential sponsors in the VAR Sponsorship Booklet:
Marketing and Advertising Opportunities across the state…
Want to reach REALTOR® professionals from across the entire state of Virginia? Would you like to increase the visibility of your company in a marketplace that is filled with competition? Virginia Association of REALTORS® has dozens of lucrative opportunities for you!
VAR currently has over 38,000 REALTOR® members involved in a wide variety of specialties, including residential and commercial real estate brokerage, management, property management, and appraisal.
The opportunity to put your company directly in the sight of Virginia’s most highly motivated and successful real estate professionals begins with Virginia Association of REALTORS®. There is no better way to reach this professionals than by sponsoring or exhibiting at VAR conferences and events throughout the year, advertising in our membership publications (Commonwealth and the e-newsletter Commonwealth Online), or by taking part in our affiliate membership program.
By partnering with VAR, you will have access to the movers and shakers in Virginia real estate. Position your company in front of our 38,000 members, and you will see the results!
A Little About Me
With experience in all forms of marketing, B2C and B2B sales, and business development, I find myself with the skill set and knowledge to take an organization to new levels. Currently, I specialize in cross-channel marketing, including Internet, search engine, direct mail and email marketing, and have a strong eCommerce background. I also have experience working in a purely sales or sales and marketing environment and enjoy client interaction on a daily basis. I am an excellent communicator with strong copywriting and design skills...
